Parciparlà
Event identity
For its reopening, the Pavillon de l’Arsenal (Paris urban planning and architecture center) is organizing a series of urban wanderings in Paris. These guided outdoor wanderings will follow the path of the three most used and hated paris subway lines : 4, 7 and 13.
In collaboration with the Voyage Métropolitain association, this new event aims to go away from main tracks and to discover unknown places with hidden interests.
Parciparlà’s graphic identity highlights incongruous elements of urban space (gutters, lampposts, chimneys, gables, etc.) Posters integrate specific elements of those subway line and are deployed allaround them. Complementing the posters, installations in the urban space increase user’s curiosity, inviting them to adopt an active approach.